Sellers Need to Know
First and foremost: get a real estate agent that you trust. AGAIN, YOU TRUST!! Best bet is a referral from your friends and family as they worked with them and got the first-hand experience. Look at their reviews on Zillow, Yelp and other online reviews so you have an idea who you are dealing with.
Let me tell you a story: I once had a client referred to me by a previous client. We had meetings; I answered all their questions and concerns then we proceeded to preparing their home for sale. Suggesting what needs to be done as to renovations, etc. I visited multiple times to see where we were in the process. Few weeks more and the house should be ready. I received an email stating they hoped I did not get a wrong signal that they guaranteed me the listing. (Huh??) They asked me to answer a series of questions as to my experience, numbers and why they should choose me as an agent. I was offended and appalled because this took place after our first meeting and we were already at that stage when they would sign a Listing Agreement and put the house in the market. Obviously, they talked to other realtors. I’ve been to those seminars and I already knew where we are heading. I did not hear back from them and after a few days, the house was in the market with another realtor. I cannot work with anybody if there is a trust issue because that is the first thing we need to earn in any relationship.
Sellers play a big role crucial to the sales of their homes. Agents can guide you and assist in preparation but still the decisions are in your control. Take these tips before you put your house in the market:
Stage your home for potential buyers; not for you. Your precious wooden big spoon and fork by the kitchen is nice but it may be a turned off to the buyer (get the picture?) Or your pink bathroom is cute but not for the buyers. Try to stay neutral as to paints, furniture and designs. It has to look cozy and homey.
Do not hide anything from the agent – mentioned all the house flaws that need to be fix as to leaking faucet or A/C not working properly. Everything will come out eventually and it is very important that you and the agent work on these before it is out in the market. Honesty is still the best policy. You may need to repair or replace some stuff and it may cost you few hundred bucks but it’ll be worth it. Trust me!
Do not expect all pricey renovations will get your money back. Maybe and maybe not. You need to know which renovations will pay off or you just put the most expensive stuff to the next owner that you did not enjoy. Ask professionals before you proceed to do one.
Do not overprice. Your property might be why other properties are being sold, because they are more reasonably priced than yours. You will reduce the price eventually and time has gone already. Now, potential buyers offered much less as it shows you are now desperate. Exception is if the seller has less equity in the house; there are not much room for reduction and more supply than demand. Postpone the sale of your house in this case.
Be patient – your house is not selling not because your agent is not good; but there are a lot of houses for sale in the neighborhood and you do not have the capability to reduce the sales price as to not much equity. Better to take it off the market and wait for the right timing.
Clean every day before you leave for work as if guests are always coming. Some agents and buyers just passed by and saw the sign. They will call you or your agent to show at that very moment. You don’t want to miss every opportunity and you don’t want to show also if the house is not ready.
Do not take it against your agent- if your agent relayed the message from other agents or potential buyers what they don’t like about the house; a low-ball offer or comparing your home to other homes for sale. Remember, agents are there for your best interest and both of you have the same goal; to sell the house in the best price as possible.
Don’t forget the front and back of the house. Remember the curve appeal strategy as the first impression. “HONEY STOP THE CAR!”
Do not think that your agent puts the house in the market and just waits for it to sell. We have our own system aside from multiple websites offering all homes for sale that can be seen by everyone. Most agents spend a fortune for these websites for maximum exposure aside from their system itself. Some hire stagers and minimum $1,000 staging fee. They do open houses which may not be necessary. They have been contacting other agents they know in case they have potential buyers. They go to their contacts trying to get potential buyers.
Selling a home is a team effort even when you hire a real estate agent. The cooperation and partnership is very crucial to achieve both of your goals. Remember, agents are only getting paid once you go to the settlement table. Who does not want to get paid?